Julia Roberts' 'Eat, Pray, Love' a good fit for HSN shoppers
Sony will be targeting the Home Shopping Network demo in promoting its Julia Roberts film “Eat, Pray, Love” based on the bestselling novel by Elizabeth Gilbert.
HSN will focus on the film for 72 hours, selling products related to its settings.
Aug. 6 is devoted to Italy, Aug. 7 is India, and Aug. 8 is Bali.
The on-air event, per EW.com, will incorporate more than 400 items across a variety of categories, including beauty, electronics, home decor, travel, cooking, jewelry, accessories, and ready-to-wear.